United Launch Alliance (ULA)

Educating and Engaging Customers with Augmented Reality



With a new rocket in development, United Launch Alliance (ULA) was looking for a fun and immersive way to engage its target audience at the largest “must attend” space industry event and beyond.

My role

Visual Designer


Adobe Suite

My Team

1 PM
1 UX/UI Designer
1 3D Modeler
1 Unity Developer


12 Weeks


The physical size of a rocket prevents it from being transported and shared for marketing and sales opportunities, but much like a car there’s a certain impressiveness to a rocket’s physicality. Working with ULA, the industry leader in satellite deployment, to design and build a mobile augmented reality application that created life-size rockets in virtual showrooms, viral social media photo sharing, and a mission-based game employing light simulation-based physics to demonstrate the complexity of rocket trajectories and satellite orbits. Utilizing augmented reality on mobile devices was able to help ULA engage a diverse target audience for both sales opportunities and brand recognition.


Deploying ULA Anywhere AR to the iOS and Android app stores, Valence enabled ULA to engage with industry professionals and space enthusiasts to build brand and technology awareness with fun photo sharing across all social media channels. #ULAAnywhere.


Early Concept



User Flow & Screen Mockup

App Store Assets

Post Production