When designing posters, I focus on typeface, size and color. Reading from a distance is a key to create a hierarchy in the text. Headline should be readable from a distance, details text should be provide the concise and necessary information. Color choices is also main part to get people’s attention from distance, especially high contrast colors between text and background. Type and images also need to have enough contrast so that they are independently readable.
- Concepting | Typography | Layout
- Photoshop | Illustrator | inDesign
- 1-2 weeks