Ultimate Blue Album Cover

Typography | Layout | Photoshop | Packaging

Objective

BLUE are an English R&B group, originally formed in 2000, releasing three studio albums, All Rise (2001), One Love (2002) and Guilty (2003) that all peaked at number one in the United Kingdom alongside releasing 16 singles, over a four-year period.

Ultimate Blue is the sixth compilation album of Blue band. The album includes all of the band’s back catalogue of singles as well as a number of popular album tracks, B-sides, as well as one or two tracks previously unreleased in the United Kingdom.

My role

Visual Design | Typography | Packaging Design

Tools

Photoshop | inDesign

Collaborator

N/A

Timeline

About 3 weeks

Challenge

Ultimate Blue was released in promotion of their fourth studio album, Roulette, which had recorded a collaboration with American R&B superstar Bruno Mars. They also would be embarking on their first headlining concert tour, The Roulette Tour, their first tour in nearly ten years.

Those are reasons why this album is really important to the band. I wonder how to design an outstanding cover which get your attention on the shelf.

Outcome

I used 3D graphic technique in their album cover, and design special packaging.

Package includes album sleeve, case and 3D glasses.

Process

Moodboard

Collect photos and drop them into square portrait to make a  mosaic style

Transition from portraits in the front to pixel patterns in the back.

I used 4 columns grid to layout the lyrics in the album