Space Needle

Using Virtual Reality and Haptics to Generate Excitement Around Future Experiences

Overview

Objective

The Space Needle – one of Seattle’s biggest landmarks and tourist attractions – recently underwent a $100M renovation to make visits even more awe-inspiring for the next generation of guests.

In order to drive media and influencer excitement around updates like the thrilling all-glass rotating floor, the Space Needle wanted a way to show the experience while it was being built.

My role

UX/ UI Designer

Tools

Adobe Suite | Rhino 5

My Team

1 PM
2 UX/UI designers
1 Developers

Timeline

~6 months

Solution

4D Virtual Reality Immersive Experience was created, the blends drone footage, 360-degree panoramas, beautifully detailed models, and digitally-triggered physical elements into a custom-built stage. The experience incorporated advanced VR locomotion techniques to give users the illusion of walking through large-scale spaces, and physical queues such as haptics and wind pipes to give users the sensation of standing on a rotating floor or sitting out in the open air.

Outcome

Leveraging our 4D Virtual Reality experience, the Space Needle was able to meet their pre-launch press and influencer goals, driving multiple articles in technology, tourism, and local publications.