Ezell’s has carved out its own niche, because there is not a strong presence of Southern classic comfort food, especially fast food, in Seattle. They technically are a fast food restaurant but provide a better quality product that doesn’t make you feel instantly depressed after you eat it.
However, their aesthetic is weak and dated, which doesn’t make for a very memorable experience.
Logo Design | Visual Design
InDesign | Photoshop | Illustrator
Janell Langford
About 10 weeks
To re-brand their restaurant and create a welcoming, authentic and trusting atmosphere that will leave customers choosing them over all the other cookie-cutter corporate fast food restaurants.
I created a fresh new look for the company allowing them to stand out amongst all the other chicken restaurants as they continue to expand, something that is wholesome and true to their company values. There will be an an app so customers can pre-order their food and utilize self check-out services that will provide an even faster experience, instead of incorporating a dining area in all of their locations. Also, I added a drive-thru system in their current restaurant.
Brand promise
At Ezell’s we are trusted, authentic, and welcoming, making home-style Southern food to feed every soul since 1984. We strive to make every customer’s experience as unique and special as the food we serve.
Brand position
For discerning families looking for affordable and convenient comfort food, Ezell’s is the only restaurant that cooks up authentic home-style fried chicken that’s served with a side of Southern hospitality. That’s why we still use our original Louisiana spice blend and take pride in making our guests feel at home.
Families (28-45 year old moms and dads)
Millennials + foodies
A newly burgeoning market is the influx of transplants to Seattle.
Logo will be handwritten lettering pairing Garamond Pro bold (primary) and Avenir Family (secondary).
Also, both Garamond and Avenir are flexible for using cross multimedia, including print and digital design
